Question 4 – Who would be the audience for your media product?

Our target audience would overall be just about anyone over the age of 18, there are no strict age boundaries over that age however we believe that the ages between 18 and 40 would enjoy this film the most. This is mostly due to the fact that it will be a very edgy film with big psychological concepts and it will certainly have strong violence and gore. So some elements may not be as enjoyable for those of a much older age than 40 yet saying that some audience members over 40 may thoroughly enjoy it, our main audience age however will be young adults due to the fact that more of the horror and psychological elements would appeal to those of that age. In regards to gender in our audience there is no real target, it is aimed at both males and females however some elements may stereotypically appeal to males more, these elements being the gore or the violence. Some members of audiences however may have issues with this film altogether and are recommended not to watch it, these people would be those who feel uneasy when seeing blood or gore in general.

 

 

 

 

Here is a typical audience member that we target. They are in their 20’s, male, well educated. They would be very well socially connected, they would constantly be using media such as phones, tablets, TV and films. They are interested in watching films and TV series, meeting friends and family. They would be interested in most film genres such as action films, thrillers and horrors, this would go the same for TV shows. Their taste for things such as TV shows and films would most likely be action, with excitement, having something to talk about afterwards. This typical audience member would not be put off by the presence explicit content such as gore and very strong violence. Overall this audience member would be very mainstream, they would always be up to date with technology, music, film and TV. This character may have a favourite TV show such as The Walking Dead, due to its action, horror and gore aspects, overall this audience member would like most thrillers and films with the right amount of actions horror and gore in them.

 

 

 

In research for our target audience we were quite thorough in discovering exactly what our target wanted and expected of a film like this and generally who they are. We carried out a Vox Pop in the early stages of production, this Vox Pop had the intention of finding out what different genders and ages liked in a thriller opening. This gave us an insight on what age groups and genders liked what. Overall what we learnt from our research was that the majority of people expected that a thriller opening would include a wide variety of enigmas, they expected the opening would be suspenseful and create a tense atmosphere that would hopefully be maintained throughout the rest of the film. From research and looking at actual thriller openings we noticed that the best thriller openings did not give away many plot points but if it did they would not be understandable until the film is finished.

I think that our film would have an 18 BBFC rating. This is mainly due to the fact that violence will be very strong and in some cases disturbing, this along with the amount of blood and gore that will feature in the film. Also I suspect there will be very strong language and possible sexual references in the film. Overall this rating and its reasons why it would be given this rating only positively impact the target audience because the audience we target of those who would be familiar with films with these elements in and this target audience would be able to happily watch this film with them features.